Building a Purposeful Social Media Presence
August 4, 2017
Thank you for joining me for this workshop! I have updated the page below with the slides and links to the Resources that were listed on the handout, as well as a few that we discussed in class. Don't hesitate to be in touch at email@example.com if you have any questions. Thanks!
Recommended Tool: Hootsuite
- pros: free (with limitations; pro plans available); can manage multiple profiles with one program; can create and watch multiple “feeds” at once; can schedule content in advance; will shorten links; includes some analytics and reports; “Hootlet” makes it easy to grab and share content in your browser; regular free webinars offered
- cons: reporting functionality is limited; better for some networks than others (Instagram process is particularly cumbersome)
There are a lot of social media management options out there: Buffer and Sprout Social are two additional popular tools with various pricing tiers. You should experiment to see which works best for your needs.
Graphics Tools & Apps
- PicMonkey (especially good for editing photos)
- Adobe Photoshop Express: There are a gazillion photo editing/collage making apps out there; this one comes highly recommended and is easy to use
- Canva (especially good for creating graphics; also includes a library of stock photos for $1 each)
- Giphy is the gold standard of .gif finding apps
- Ebroji is another option for finding .gifs, co-founded by the inimitable Jesse Williams
- Repost: (for Instagram) lets you repost photos that are relevant to your organization
- Piktochart: for creating infografics
- Storify: to create stories out of your social media efforts
A note about that Instagram uploader app that I've been using to upload to Instagram from my desktop that I mentioned (response to Isaiah's question); I have been using the "Uploader for Instagram" app by Anobot; I couldn't find it on the App store and so did a little digging and learned why...
Snapchat: A Deeper Dive
If you’re considering creating a Snapchat profile, here are some resources to help you figure it out:
- Nonprofit Tech for Good “How to Get Your Nonprofit Started on Snapchat”
- Buzzfeed article by Ben Rosen “How to Snapchat Like the Teens”
These sites are good resources for tools/tips on a variety of social media topics, plus insights into changes and staying on top of what’s next.
- Massive, well-researched, interactive overview of social media demographics and trends: Pew Research Center’s Social Media Fact Sheet
- Useful deeper dive on How to Deal with Trolls on Social Media
- Help with image sizes (handy infographic can print and post in on your wall): Social Specs at a Glance
- The blog Social Media Examiner calls itself “Your Guide to the Social Media Jungle” and that’s about right. Great tips and the latest news… basically all things social media.
- To answer one question: yes when Facebook reports on "new views," it's reporting on people viewing your page who haven't visited before. For more details about creating a Facebook Page (vs. your personal Profile), you can learn more here.
- Visit this page for details about how to setup your website to support Twitter Cards.
Some books that can help you shape your social media/content strategy: Heather Mansfield’s Social Media for Social Good, and Jennifer Aaker’s The Dragonfly Effect.
Helpful Local Resource: CSPRC
If you're looking to build your local network among nonprofit colleagues or strengthen your communications skills (or both!), CSPRC (stands for Community Service Public Relations Council) is a great resource to consider. Our programs include monthly luncheons, in addition to quarterly breakfasts, occasional networking events, and an annual conference. Check it out!