Building a Purposeful Social Media Presence

August 4, 2017
Thank you for joining me for this workshop! I have updated the page below with the slides and links to the Resources that were listed on the handout, as well as a few that we discussed in class. Don't hesitate to be in touch at if you have any questions. Thanks!





Everyday Management

Recommended Tool: Hootsuite

  • pros: free (with limitations; pro plans available); can manage multiple profiles with one program; can create and watch multiple “feeds” at once; can schedule content in advance; will shorten links; includes some analytics and reports; “Hootlet” makes it easy to grab and share content in your browser; regular free webinars offered
  • cons: reporting functionality is limited; better for some networks than others (Instagram process is particularly cumbersome)

There are a lot of social media management options out there: Buffer and Sprout Social are two additional popular tools with various pricing tiers. You should experiment to see which works best for your needs.

Graphics Tools & Apps

  • PicMonkey (especially good for editing photos)
  • Adobe Photoshop Express: There are a gazillion photo editing/collage making apps out there; this one comes highly recommended and is easy to use
  • Canva (especially good for creating graphics; also includes a library of stock photos for $1 each)
  • Giphy is the gold standard of .gif finding apps
  • Ebroji is another option for finding .gifs, co-founded by the inimitable Jesse Williams
  • Repost: (for Instagram) lets you repost photos that are relevant to your organization
  • Piktochart: for creating infografics
  • Storify: to create stories out of your social media efforts

A note about that Instagram uploader app that I've been using to upload to Instagram from my desktop that I mentioned (response to Isaiah's question); I have been using the "Uploader for Instagram" app by Anobot; I couldn't find it on the App store and so did a little digging and learned why...

Snapchat: A Deeper Dive

If you’re considering creating a Snapchat profile, here are some resources to help you figure it out:

Further Reading

These sites are good resources for tools/tips on a variety of social media topics, plus insights into changes and staying on top of what’s next.

Some books that can help you shape your social media/content strategy: Heather Mansfield’s Social Media for Social Good, and Jennifer Aaker’s The Dragonfly Effect.

Helpful Local Resource: CSPRC

If you're looking to build your local network among nonprofit colleagues or strengthen your communications skills (or both!), CSPRC (stands for Community Service Public Relations Council) is a great resource to consider. Our programs include monthly luncheons, in addition to quarterly breakfasts, occasional networking events, and an annual conference. Check it out!

Kimberly Singer