Streamlining Your Social Media

September 8, 2017
Thank you for joining us! We hope that these are useful; don't hesitate to be in touch with any questions or concerns.


Slides available as .pdf download (right click on title slide image to save).

Slides available as .pdf download (right click on title slide image to save).




Everyday Management

Recommended Tool: Hootsuite

  • pros: free (with limitations; pro plans available); can manage multiple profiles with one program; can create and watch multiple “feeds” at once; can schedule content in advance; will shorten links; includes some analytics and reports; “Hootlet” makes it easy to grab and share content in your browser; regular free webinars offered
  • cons: reporting functionality is limited; better for some networks than others (Instagram process is particularly cumbersome)

There are a lot of social media management options out there: Buffer and Sprout Social are two additional popular tools with various pricing tiers. If you are focused on a tool for Twitter, TweetDeck is also very useful. You should experiment to see which works best for your needs.

Graphics Tools & Apps

  • PicMonkey (especially good for editing photos)
  • Adobe Photoshop Express: There are a gazillion photo editing/collage making apps out there; this one comes highly recommended and is easy to use
  • Canva (especially good for creating graphics; also includes a library of stock photos for $1 each)
  • Giphy is the gold standard of .gif finding apps
  • Ebroji is another option for finding .gifs, co-founded by the inimitable Jesse Williams
  • Repost: (for Instagram) lets you repost photos that are relevant to your organization
  • Piktochart: for creating infografics
  • Storify: to create stories out of your social media efforts

Further Reading

These sites are good resources for tools/tips on a variety of social media topics, plus insights into changes and staying on top of what’s next.

Some books that can help you shape your social media/content strategy: Heather Mansfield’s Social Media for Social Good, and Jennifer Aaker’s The Dragonfly Effect.

Helpful Local Resource: CSPRC

If you're looking to build your local network among nonprofit colleagues or strengthen your communications skills (or both!), CSPRC (stands for Community Service Public Relations Council) is a great resource to consider. Our programs include monthly luncheons, in addition to quarterly breakfasts, occasional networking events, and an annual conference. Check it out!

A Few Follow-Up Items that Were Shared During the Workshop:

  • From the Center for Public Health Systems Science:
  • Hashtag research tool:
  • Reliable product to create a live "Tweet Wall" at an event Everwall (not free, unfortunately)
  • Video editing app Splice